How Custom Tap Handles Influence Customer Choice and Boost Draft Beer Sales
Why Tap Handles Matter
With over 9,683 craft breweries operating in the U.S., 98% of which are small and independently owned, your tap handle is often your only form of marketing in bars and restaurants. Studies show that 32% of purchase decisions are made at the bar, and an attractive tap handle can increase draft sales by up to 10% in the first three months, with continued growth over time.
When customers settle in and scan their options, you have just a few seconds to influence their decision. If your tap handle stands out, it’s likely they’ll give your beer a try. Let’s explore what makes a great tap handle design.
Key Elements of Effective Tap Handle Design
1. Make Your Beer Style Clear
By prominently displaying your beer style on the tap handle, you eliminate the guesswork and make it easier for them to choose your brew.
2. Consistency is Key
With multiple beer styles on tap, ensure your tap handles share consistent branding elements.
3. Be Legible from a Distance
Your tap handle needs to be easily readable from multiple angles and at a distance of 10–15 feet.Bold text and simple designs ensure customers can spot your brand quickly.
4. Use Contrasting Colors
Studies show that tap handles with vibrant, contrasting colors attract more attention. For example, a white resin or wood handle with black typography will stand out much more than a darker-colored handle with similar text.
The Boelter Difference: Why Choose Wood or Resin Tap Handles?
At Boelter, we offer high-quality wood or resin tap handles, crafted with durability and design in mind. Wood and resin are excellent materials for tap handles because they:
- Are easy to customize, allowing for intricate designs that reflect your brand’s personality.
- Offer durability, standing up to the wear and tear of a busy bar environment. Our patented finishing process ensures your tap handle lasts, even under heavy use.
Our wood and resin handles are customizable with interchangeable elements like pucks and toppers, giving you even more flexibility in how you present your beer.
Many Boelter tap handles are decorated in the United States, using the finest materials and the latest technology, such as laser engraving and UV printing. While technology plays a key role, the creation of each tap handle remains a hands-on process, ensuring the highest quality and attention to detail.